Perspectives from a Managing Director of Marketing

With a nearly 20-year history in the accounting marketing profession, from past president of the Association for Accounting Marketing (AAM) and now the newest member of its Hall of Fame to a recent promotion to managing director of marketing at EisnerAmper, a Top 20 firm in the country, Kristen Lewis has a lot of insight to the world of accounting marketing:

• The biggest evolution in accounting firms in relation to marketing and business development (sales)?

• Advice for partners in working with their marketing and sales professionals?

• Guidance for marketing professionals building their careers?

• The biggest marketing opportunity accounting professionals continue to miss out on – and how can they finally leverage it