Practical Ideas for Growth

In this LinkedIn Live episode, host Ty Hendrickson discusses Tom Sant’s “Persuasive Paradigm” with Chad Person.

On this episode of Practical Ideas for Growth podcast special series Non-Traditional Contributions to Growth,  I am excited to have Sean Smith joining me for this conversation.  Sean is the Chief Marketing Office for Schneider Downs.

On this episode Practical Ideas for Growth podcast special series Non-Traditional Contributions to Growth, I am thrilled to have Joe Brocato joining me.  Joe is the author of the soon-to-be-released HIT IT OFF:21 Rules for Mastering The Art and Science of Relationships in Life and Business. Joe is also an attorney and partner at Gozdecki, Del Giudice, Americus, Farkas & Brocato LLP in Chicago.

On this episode of Practical Ideas for Growth podcast special series Non-Traditional Contributions to Growth,  I’m speaking with Jennifer Cantero.  Jennifer is the Director of the Sensiba Center for Sustainability. 

To most accountants, branding can just seem like colors and fonts. Sometimes we even see frustration trying to keep things like proposals “on-brand” because it can take more time, but branding is so much more. When firms decide on a brand, they are deciding how they want to be perceived and recognized. A good brand gives your customers clarity on who you are, it gives you a personality, and positions you in a specific way in the industry. We will talk with Heidi Holmberg about just what it takes to maintain a brand and all of the considerations that go into keeping your firm on-brand in every endeavor.