How Will the Latest Changes to Marketing Analytics Impact Your Strategy?

Many firms and marketers rely on their digital analytics from email marketing, website, and social networks to measure the effectiveness of efforts and adjust their strategy. But those analytics – and how they’re reported - are constantly evolving. Making sure you’re up to date on those changes to adjust your efforts and track the metrics that show meaningful buyer and client engagement is key to setting strategy.

While Apple’s iOS updates typically have little to no impact on marketing professionals, its iOS 15 update, released in September, is significant and will have significant implications. We know how important mobile efforts are in strategy these days, but the metrics firms monitor go beyond just email marketing. Inovautus Consulting Client Advisor Katie Renelt shares her insight with Sarah Dobek.