Do You Really Know What Your Clients and Buyers Value?

David Allison, the founder of Valugrahpics, joins us as we discuss why we are big fans of developing buyer personas to attract and retain the right clients to support your accounting firm’s growth efforts. When we say buyer personas, we mean going well beyond demographics, company size, industry, and service requirements to really identify who the buyer is, what motivates them, and how they make decisions.