Are Your Marketing and Business Development Efforts Aligned?

Marketing and business development successfully align and drive growth when professionals know how to contribute to the accounting firm’s growth. Unfortunately, these two critical functions that should be aligned aren’t always. Some may be wordsmiths who turn technical information into actionable content but aren’t at ease asking for the business. Others may enjoy being out of the office regularly meeting and talking with new people. So how can business development professionals work with marketing professionals to ensure both sides get what they need to be successful and align around a firm’s growth plans? Find out in this episode of Practical Ideas for Growth with Sarah Dobek and Adam Klein.